Description
Take a company's product that is still in the manufacturing stage and visualize it in 3D space. We needed to show the ratcheting tie-downs in action in a number of different applications - from motorcycles to atv's to contstruction equipment, warehouse storage and snowmobiles.

I produced a series of 5 different ads for their product which included modeling the product to spec along with all the props used within each illustration. I also produced a short animation for the web to show the Rack-all in use.

View the animation here!

An optimal solution when prototypes are still in development and securing photography of Harley motorcycles, huge construction vans or snowmobiles is not even an option.